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HYPE MACHINE

by YVA

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    An extremely limited run of stunning A4 full colour prints of EP artwork by Jessica Lee, printed on part recycled perlino cotton matte card (300-350gsm) by PRINT.WORK

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1.
Echo Chamber 02:03
Bound to people I've never met Bound to my compliance in a world that celebrates my power but doesn't really make room for my sadness Bound to the idea of my submission bound to platforms that reduce our connections to algorithms. Bound to be social without leaving the house Bound to be inspired and constantly have to shout about it. Bound to our friends who never really try Bound to a lens that feeds us a lie because feeling good about ourselves for the sake of insight isn't really the truth but just a vacuum we're all trapped inside. Bound to our families and resenting their discourse and learning too late that we're more alike than not. Bound to the belief we're sold that we should always be dreaming For more Even as our hands turn to bones and at the end we scream, Why didn't we smash our screens? How much will we give away to something that doesn't really exist? Because we are all bound to at some point feel guilty for it, but bound to love bound to light bound to the little red thread that quivers and holds us together. Bound to your warmth and trees in the park Because we are bound to the earth And that's all that matters.
2.
Bound 04:20
Oh, he without some sin, let him come knocking The devil got my number from my own idle hands You're the judge and the jury Disappointment and the fury Oh, your love knows no bounds Here's to the chains that bind, Ties that will know no times let me Go The ones with all the strength, twist arms while they kiss my neck Got my interest in their vision, oh lord I've learned my lesson You're the judge and the jury Disappointment and the fury Oh, your love knows no bounds Here's to the chains that bind, Ties that will know no times let me Go The fractures in these bloodlines are gladly healed but flawed The picture's false but taken, nothing is true of sacred any more You're the judge and the jury Disappointment and the fury Oh, your love knows no bounds Here's to the chains that bind us, Ties that will know no times let me Go Here's to the chains that bind, ties that will know no time, let me Here's to the chains that bind, ties that will know no time, let me Here's to the chains that bind, ties that will know no time, let me, let me, Go.
3.
Hype Machine 02:50
Black mirror Show them my true face As I post in disgrace It doesn't matter As long as I'm seen To be all I'd never believe Outrage In your age it doth replace Facts and figures Endorse me 'cos I matter Fickle figures We dance in your light Is there enough in my fight to warrant clamour? Am I sincere enough To make you fall in love? Engage The martyrs of your age Pull the trigger We're disengaged always Steepled fingers Pray for insight Sacrifice inside atop the altar Truth is just a slave turned from sacred to inane Hype Machine
4.
There's no fountain of youth, just a mountain of dreams, I'm bored of being sold a better me. There's no fountain of youth no lines I can un-crease, Tear myself apart for the mirrors ease. Uh, I'm bored. It's a liars road to agelessness, got lost on the way 'cos I knew it didn't exist. Am I worthy of youth, where's my laughter line? I've been biting at the bit but I swallow it every time. Uh, I'm bored. My beauty's out of time and they know. I, I'm bored, bored of being bought and sold. Where did I sign to be so undermined? Just a mouthpiece for fun until I say mine. There's no fountain of youth, just beautiful untruths, Telling me I'm not good enough and neither are you. Uh, I'm bored. My beauty's out of time and they know, I, I'm bored, bored of being bought and sold. Don't let them take what I feel All that I do makes me real Not the lines on my face It's a fucking disgrace I've been begging all my life to let them steal Believing all their lies won't make them real. There's no fountain of youth. There's no fountain of youth! There's no fountain of youth! There's no fountain of youth! There's no fountain of youth.
5.
Missing Me 04:40
Watching a sad movie scene Watching grieving mothers scream Watching borders come between Watching someone make the team Knowing someone else got clean Just something that I'd like to feel 'Cos everything's been feeling grey Like joy and pain don't wanna stay For years it seems it's been this way But I seem ok I just envy them their release It's hiding there inside of me I'm scared one day it will come to be Uncontained I'm missing me Feeling like I don't belong Hating clothes I've owned so long Tried to make a mould but I fit wrong Wonder where the wonders gone? I hate the mob I hate this song The words are silent on my tongue 'Cos everything is not the same I shield my joy and raise my pain I'm a child of my own make But I seem ok I just envy those that just go I'm so inside my fear now I'm scared one day I'll never know I'm missing me.

about

HYPE MACHINE is a damning criticism of modern online culture and an emotional, dramatic commentary on our current reality from Newcastle-born YVA.

"The EP begins with a spoken word track that essentially explains the whole point of the EP pretty succinctly. We're just feeding this beast, endlessly. How much will we give away to something that is figurative? Our whole lives revolve around this machine, and it needs our hype, and so we drip feed it all day, every day. Someone grows rich from all our dissatisfaction, and in turn we become more self-centred, worried how our lives might look to a total stranger. It's crazy. I think lyrically, this is the most critical and difficult I've ever been and I love it. I don't want people to think this is just a heavily conceptual EP and there's no emotional element to it. Far from it. I put my heart and soul into this. A lot of my anxiety stems from this feeling of world weariness, and I can only ever write from my own experience, my own thoughts and struggles, so with every moment across the EP, you'll find nuggets of that.
And if you don't get it? You might not be paying enough attention.
'Cos as long as we're hyping ourselves, it's all good, right?"

credits

released May 7, 2021

Written, produced, mixed and performed by Amy Holford (YVA)
Produced, mixed and engineered by Jonathan Hibbert
Keys (Bound, Fountain of Youth) and composition (Bound) from Jordan Miller
Drums by Martyn Kaine (all tracks)
Strings by Anna Phoebe (FOY)
Co-production by James Turner (Missing Me)
Mastering by Antony Ryan at Red Red Paw

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YVA London, UK

"There is a truth to [YVA's] voice that veers from unapologetically disturbing to simply sublime. An artist with a profound mastery of genuine magic.”
-Nitin Sawhney, Ivor Novello Award winning producer, composer, artist, and friend.

My second single, Do Not Descend, from my second EP (out in September), is out now! ✨
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